It took him years to figure out what works, you can steal it in seconds

Three sales letters.

Each one was a breakthrough, helping generate hundreds of thousands of pounds in revenue or bringing new names into the Agora business in the UK.

All three converted so well online that they were printed and mailed, despite the fact mailing numbers were dwindling at the time. The online conversion of these three letters was such that a mailing could still be profitable.

But why?

What made these three direct-response sales letters so effective at persuading readers to act and part with their hard-earned cash?

Well, master copywriter and best-selling author of The Art of the Click, Glenn Fisher, has reviewed each of the letters—which he wrote as a junior copywriter—and has annotated them with his notes.

• He points out which lines are doing the most work…

• Why he included certain passages…

• And he shares his expert insight into the science behind what makes long-copy sales letters like this work.

To access this exclusive PDF and add these three annotated sales letters to your swipe file, all you need to do is join The Fix today.

Enter your name and email address below and you’ll receive immediate access to download this exclusive annotated mini-swipe file.

Plus, you’ll start to receive regular expert insight from Glenn and fellow former Agora Copy Chief, Nick O’Connor…

WAIT! Who exactly are Glenn and Nick, and what is The Fix?

Glenn and Nick are two former copy chiefs with DECADES of experience in hiring (and firing!) in-house and freelance copywriters at the very highest level.

They know exactly what it takes for you to land better gigs… knock the socks off your clients… and earn a greater income from your projects.

How do they know?

Because for years, they’ve been the decision-makers on ‘the inside’… they’ve been the ones signing the contracts and settling the invoices. They still are. Both still write copy for the biggest businesses going.

But now they’re revealing what really happens behind the scenes.

Together they created

The Fix is a project created ‘by copywriters, for copywriters’. Nick and Glenn – and a whole bunch of industry experts – are committed to helping you maximise your earning power, enjoy a more fulfilling copywriting career, and connect with like-minded people who understand the real value of good copy.

To welcome you to The Fix, Glenn shares the secrets behind three breakthrough sales letters, in which you’ll discover how to:

• UNLOCK THE POWER OF THE FOUR Ps: You’ll see how the Four Ps — promise, picture, proof, and push — can be used on a sentence-by-sentence level to turn a good sales letter into a great one.
• OVERCOME OBJECTIONS WITH SURPRISE: So few copywriters understand the one thing you need to do to overcome any objection a reader might have about your copy—Glenn reveals the secret.
• SHOW YOUR OWN THE READER’S SIDE: This one technique for engaging with the reader could transform the way you write copy. It’s simple and straightforward, but only when you know how it works.
• AVOID THE PITFALLS OF PROFITS: Everyone THINKS that all any reader is interested in is making a profit. This is a dumb way to think and Glenn shows how you can go beyond empty promises and connect on a deeper level.
• And much, much more…

All you need to do is pop your name and email address in below and you’ll get immediate access to this exclusive mini-swipe file and start receiving regular insight and advice from Nick and Glenn. Go for it, and get involved…

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