Hello, Fixers! Seriously. If I keep saying ‘fixers’, will it become a thing? Probably not. (Nick will likely kill me before it catches on.) Anyway, the two of us have been in the studio all afternoon, here in London, recording more stuff for you and I wanted to give you a quick update. As much […]
Hello Fixers, As well as the new masterclasses Nick and I will be uploading every month (and sometimes more often), as part of your Accelerator membership, we’ll also be running a series of ‘Industry Insight’ videos, which will each feature a special guest from the industry. Hurrah. Some guests will be copywriters, but some will […]
Hello folks, or should I say Fixers? Are you a ‘Fixer’ now? Shall we call ourselves Fixers like a secret handshake? Anyway, Glenn here. Next week we’re speaking to three special guests for some new ‘Ask the Expert’ episodes. The episodes themselves will be around specific themes, but while we have these folks in the […]
So… erm… yeah. I’m not technical. So linking our Discord channel to our Patreon page has become – in the technical jargon – a massive bitch. Despite this, I think I’ve found a way. At least, I think so. I’ve got a good feeling, anyway. Here is the link to our channel: https://discord.gg/CVQxJ8nKru Click it. […]
How do you make your copy effortless – and enjoyable – to read? Part of the answer is the words you use… and the images or emotions you conjure in your reader. But rhythm, that underlying current that sweeps the reader along… that matters too. In the first of our Masterclasses Glenn takes that on. […]
In early October we’re heading down to Paris to talk to legendary copywriter John Forde (plus a few special guests you’ll have to wait to hear about). This is your chance to put your questions to him. We’ll be talking to John about his process – how he generates ideas that sell. John used to […]
Finding your Big Idea is the single most important job of any copywriter. Without it, you don’t really have a pitch. (You might think you do… but you don’t.) Exactly what turns something from an a plain ‘idea’ or ‘concept’ into a Big Idea is a topic for another day… perhaps over a beer at […]
Questions? Already? You’re a bit keen… But fine. We’re excited about this whole shindig (Glenn’s word), too. So excited, in fact, that we recorded a little welcome for you… just to get you up to speed with what’s coming up… and how to get the most out of The Fix Accelerator. Click play and get […]
When you send your pitch to a client, chances are: it’s already too late. The trick to getting new clients as a copywriter starts WAY before that initial message. If you’re just pitching people with hit-and-hope emails or worse… by slipping unwanted into their DMs on LinkedIn… chances are you’re going to get ghosted. There’ll […]
by Nick O’Connor I’m afraid you’re being lied to. And it really needs to stop. Like, right now. Here’s how the lie – which after 15 years in the industry I’ve concluded is the easily the biggest scam in the world of copywriting – plays out in real time. So you decide you want to […]