Finding your Big Idea is the single most important job of any copywriter.

Without it, you don’t really have a pitch. (You might think you do… but you don’t.)

Exactly what turns something from an a plain ‘idea’ or ‘concept’ into a Big Idea is a topic for another day… perhaps over a beer at one of our socials this Autumn. (Look out for more on that in the next week or so.)

But in this Masterclass I shared three things you can do – let’s call them writing exercises – that help you find, develop and hone your Big Idea. 

Plus, you get the chance to see some of my work in progress. If that’s your thing.

Hit me up with questions in the comments below and I’ll answer them for you.