Want to know how to write more engaging copy? Take a run-up. I mean: literally. Open your Word document or set down your notepad, step back, walk around your space, and get the first line in your mind. Then literally charge at the thing and riff it out. It’ll seem weird the first time. But you […]
When worried if your copy isn’t quite up to scratch just yet, here are some phrases you need to ignore: I don’t like it. I think that could be better. This isn’t very good. In isolation, these are meaningless and useless phrases. They are reductive. They only generate negativity. When it comes to editing and […]
You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and just don’t know where to begin. How in the holy chicken nugget are you going to spew forth copy from nothing? You start sweating. Pacing the room. Eating more biscuits than any one person should. […]