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This toilet has no flush. This pen has no ink. This kebab is made of shampoo. Objections are an expected part of life as a copywriter. Your reader will always have some no matter how wonderful the product or service you’re selling might be. Most of the time… your instinct will be to hide them, […]
We get a lot of requests from followers of The Fix to “roast” bad copy we see out in the wild. We don’t do it too often… But when we do… Well, we really go for it. That’s certainly the case here, as we both go to town explaining why a billboard ad that’s running right now […]
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It’s 2008. I’m standing at the back of a conference room at a Marriot in Delray Beach, Florida. I’m naked. Actually, I’m not. But I felt the rhythm there needed such an exclamation. Anyway, there are hundreds of copywriters mulling around—mostly American ones. I’m a little overwhelmed. It’s not long since I became a copywriter […]
To write good copy you have to anticipate the questions your copy creates. And though it might seem like madness—and in many ways is—I have anticipated the questions my ham-based headline might be creating in you as we speak. Indeed, while Nick is out of action, I sat down to share some thoughts I’ve been […]
Socrates said an unexamined life is not worth living. But Socrates also stank. Everybody knew it. He also said the only thing he knew was that he knew nothing. He didn’t have a job. And, less known, is the fact he bad-mouthed his wife. All the time. I mean, come on folks. Alarm bells? A […]
Nick and I have noticed something. It’s something that is screwing up A LOT of copywriters. It’s something that influences how much money you get paid, the type of work you get hired to do, and how you feel about your self-worth. Yet most people are missing the mullet when it comes to getting this […]
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If you’re struggling to find a way to express your headline in a more original way… Write the opposite of what you have. That’s one of the big takeaways from this latest episode of The Fix. You see, we review some copy from the world of sports betting… It’s pretty good copy, a seven or […]