We get a lot of requests from followers of The Fix to “roast” bad copy we see out in the wild.

We don’t do it too often…

But when we do…

Well, we really go for it.

That’s certainly the case here, as we both go to town explaining why a billboard ad that’s running right now is a pile of crap.

Indeed, strap in, as the language gets much bluer.

But, by pointing out the ad’s faults, hopefully, it will offer some insight—and even inspiration—into the copywriting process all good ads should go through.

Enjoy.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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