Following on from our last episode about how to create the perfect pitch email to send to cold clients… we’ve taken things a step further.

In response to that episode (which you should listen to first if you haven’t already), we got a lot of feedback, particularly around the concept of establishing credibility.

What if you haven’t got any? What if you’ve never written copy before? What if you don’t have a third question here to establish the right rhythm?

Well, for a start… don’t worry. As you’ll see, there are more ways than you realise to jump the credibility/experience hurdle.

And the best news is… it all comes down to just being yourself.

Hurrah!

Have a sniff of the episode and you’ll see what I mean.

Best,
Glenn

P.S. You can find out more about the course we mention in the episode here.

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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