This toilet has no flush.

This pen has no ink.

This kebab is made of shampoo.

Objections are an expected part of life as a copywriter.

Your reader will always have some no matter how wonderful the product or service you’re selling might be.

Most of the time… your instinct will be to hide them, or deal with them later.

BUT NO!

‘Tis the wrong approach, my friend.

Overcoming objections as soon as you can will actually give you a huge edge over the competition.

Nick and I explain why in this latest episode.

Enjoy.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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