There’s a weird man standing outside the entrance to the office. This is Sea Containers House in London. He’s tanned, wearing a well-cut jacket and shirt, casual trousers. He holds a match up to a cigar chomped between his teeth and lights it. You can see it’s an expensive cigar. The regular smokers standing outside […]
Following on from our last episode about how to create the perfect pitch email to send to cold clients… we’ve taken things a step further. In response to that episode (which you should listen to first if you haven’t already), we got a lot of feedback, particularly around the concept of establishing credibility. What if […]
Don’t waste time clearing your throat or asking how the person on the other end of the email is doing. In fact, I won’t waste any time here… If you want to know how to write a cold email pitch that gets potential clients to respond… Get this latest episode of The Fix in your ears […]
A recording of our Fix Academy Call, in which we discuss bringing clarity to big ideas and how to make copy more readable. There is a video version attached, if you need to see the screen share. Best,Glenn
Ah memories. Actually no. The insane event we’re organising at Château de Courtomer in May next year is really about the future, not the past. But still, we allow ourselves a little nostalgia in this latest episode of The Fix, as we recall how and why the times Nick and I spent at Courtomer influenced us […]
How does anyone make a living doing this? That was a question a friend of mine asked having recently wandered into the freelance space and hitting upon their first payment-shy client. Sadly, people not paying freelance copywriters quickly and properly is not a rare phenomenon. Spend as long as you can bear on LinkedIn (let’s […]
In this replay of our weekly Fix Academy live call we edit and rewrite a pitch to a financial publisher. We point out the mistakes most people make when pitching and explain exactly what you need to include (and leave out) to make sure you get a response to your pitch. You can watch the video […]
This toilet has no flush. This pen has no ink. This kebab is made of shampoo. Objections are an expected part of life as a copywriter. Your reader will always have some no matter how wonderful the product or service you’re selling might be. Most of the time… your instinct will be to hide them, […]
We get a lot of requests from followers of The Fix to “roast” bad copy we see out in the wild. We don’t do it too often… But when we do… Well, we really go for it. That’s certainly the case here, as we both go to town explaining why a billboard ad that’s running right now […]
In many ways, Nick is a copywriting machine. Certainly in the sense that every year I have to change his oil and buff his stainless steel chest. It’s a thankless task that leaves me emotionally empty for weeks. But he’s also a machine in the sense that he kicks out an enormous number of long-copy […]