Morning Fixers! Before I set off back to the east coast and Nick heads off to Didsbury to finally tell his parents he’s a copywriter, we got together for a quick coffee this morning to record a debrief for you about our adventures in Manchester and Salford yesterday. We had a great day filming with […]
Storytelling. It’s a bit of a buzzword these days. Lots of people and ‘gurus’ like to tell you that you should tell stories in your copy and that stories sell. But that’s all they tell you. They tend not to tell you what that actually means. And how you can do it – in reality. […]
Kim Krause Schwalm is a hugely respected copywriter in the US, who, as well as writing tons of breakthrough copy herself, now mentors copywriters across the world. So, as it’s what we do, we thought we’d get her on the show so you could benefit from her expertise too. (Indeed, if there’s anyone you’d like […]
After more than two decades as a copywriter and mentor, Kim Krause Schwalm is one of the most respected names in direct response. So it’s an absolute honour for us to have her as a guest on the show this week. Nick and I will be speaking to her across the pond using the wonders […]
Manchester we are coming for you. Next week Nick and I will be heading up/across to Manchester to film two Industry Insight episodes – one with James Cross and Tim Jones, and one with Dave Harland. James Cross and Tim Jones were – until recently – the brains behind BBC Creative and were responsible for […]
Russell Goodman is a successful direct-response copywriter and a fellow member of The Fix Accelerator. He sent in an interesting project he’s working on for us to review and kindly allowed us to share the feedback with you. As we keep saying, the best way to improve as a copywriter is to share copy like […]
He was one of Bill Bonner and Mark Ford’s first apprentices. He taught Nick and me a lot of what we know today. And he’s also one of the nicest, most down-to-earth chaps you’ll ever meet. John Forde is a legend of the direct-response copywriting world, having written long copy sales letters that have made […]
As the Head of Copy at Publications Agora France, Annabelle is building a copy team that is helping the business go from strength to strength. But like all copywriters, Annabelle’s way into copy is far from typical. We explore how she found herself as an American in Paris writing for one of the world’s most […]
Surprise! That’s it. That’s the masterclass. Of course, we joke. But this masterclass is all about surprise and how you can use it in your copy. Really, what this masterclass is all about is saying something new. Telling your reader something they don’t already know. That’s a powerful thing to do when it comes to […]
Vikki Ross. Generally considered the Queen of Copywriting in the UK. She’s been Head of Copy for The Body Shop, Hotels.com, and Sky. Today she helps household name brands find their voice (brands we all use every day). And she is also one of the nicest people you’ll ever meet. Bottom line is: she loves […]