As the Head of Copy at Publications Agora France, Annabelle is building a copy team that is helping the business go from strength to strength.

But like all copywriters, Annabelle’s way into copy is far from typical.

We explore how she found herself as an American in Paris writing for one of the world’s most successful financial publishers and we dig into the qualities she looks for when hiring copywriters.

Plus, we discuss translating copy from one language to another, which turns out to yield some interesting results.

We hope you enjoy the episode and please do like and comment with your biggest takeaway.