Surprise!

That’s it.

That’s the masterclass.

Of course, we joke. But this masterclass is all about surprise and how you can use it in your copy.

Really, what this masterclass is all about is saying something new. Telling your reader something they don’t already know.

That’s a powerful thing to do when it comes to engaging and persuading anyone.

We hope you enjoy it, and please do comment with any thoughts, feedback, or questions on this topic.