12.08.2024
Industry Insight #3: John Forde on email copy, sales letters and writing for Agora
He was one of Bill Bonner and Mark Ford’s first apprentices.
He taught Nick and me a lot of what we know today.
And he’s also one of the nicest, most down-to-earth chaps you’ll ever meet.
John Forde is a legend of the direct-response copywriting world, having written long copy sales letters that have made tens of millions (and probably more) for various Agora divisions over the last three decades.
Here, in this special four-part interview, we sit down with him in Agora’s Paris office (where he lives – in Paris, not the office) to review two pieces of email copy sent in by Accelerator members, discuss the copywriting industry, and reveal his advice for anyone looking to get into writing long copy sales letters for a company like Agora.
Whatever your background…and no matter what kind of copy you write…there are a whole host of takeaways you can get from this. Indeed, comment below to tell us yours – I’d love to hear it.
In case you don’t have an hour and a half spare, here are the timestamps for each part and links to each part so you can break it up:
Part 1:00.26 (https://thefix.wistia.com/medias/on8y5vm5lb)
Part 2: 25.47 (https://thefix.wistia.com/medias/yqm424wy10)
Part 3: 49:37 (https://thefix.wistia.com/medias/0oqi31ck7s)
Part 4:1:11: 54 (https://thefix.wistia.com/medias/67rqx65mwm)