When it comes to aiming for a 10 with your copy, Paolo Cabrelli is one of the best in the business. He has a startling ability to pick out a turn of phrase that can shock and delight a reader in equal measure.

But as well as being a great copywriter — who Nick and I have worked with closely for many years — he’s also the publisher at Southbank Investment Research, Agora’s main office here in the UK.

And he’s looking to hire copywriters.

So, rather than talking about copy and ideas in this chat (which we’ll do with him another time), I spoke to him about what it’s like to work for Southbank/Agora and the kind of people he’s looking to hire.

But even if it’s not the right opportunity for you, I think you’ll find our chat useful and interesting in general. We cover a lot of good stuff.

As I point out in the episode, if you are interested in working in-house at Southbank and would like to pitch Paolo, you can email us and we’ll forward your stuff. Use the usual email address feedback@thefixcopywriting.com and mark it “FAO Paolo Cabrelli” in the subject line.

We’ll be back again soon with more Career Maker episodes, including the CMO of Agora in the US. Watch this space.

Best,
Glenn