Hello Fixers! Nick and I are going back to university next Wednesday. But this time, for some strange, insane reason we’re not going back as students. We’re the teachers. Aaarrghh. (Though to be fair, my nanna would be proud.) As part of our quest to help all copywriters, we’ll be doing copy reviews with the […]
We’re a man down. Nick is not well. But don’t worry. I’ve wrapped him old direct mail sales letters and have invited sixteen shamanic copywriters to dance around him until the evil spirits have left him. It could be hours. It could be days. Meanwhile, as it’s December…TOMORROW…arrggghh…I’ve recorded a quick voice note to update […]
The special guests keep coming thick and fast, and as ever, before we sit down to chat with them, as a Fix Accelerator member, you get to put any questions you might have to them too. On Monday (21st November), we’re in London to sit down with Sophie Cross and Giles Edwards. As well as […]
Every week (usually on a Friday) Nick and I jump on Discord for an hour or so to have a live chat with members about all manner of things – from hoovers to ham – but mainly we talk about copywriting and live review some stuff people send in. It’s a great way to get […]
Hello Fixers! It’s a busy day. Nick is halfway through doing a big webinar project and I’m writing copy for properties that don’t exist yet. Strange. But I wanted to record a quick message about tomorrow’s live session, which will take place at 12.30 on Discord. That’s UK time. I know from speaking to some […]
After working for years as a freelance copywriter and finding there were only so many clients he could get as an individual writer, Andrew Nattan joined forces with two other copywriters to form HNW, a copywriting agency that would allow them to attract bigger clients. It worked, and years later, despite the pandemic, the agency […]
As the creative director at BBC Creative, James Cross was behind some of the biggest BBC ad campaigns of the last few years. More recently, along with his creative partner Tim Jones, he founded Meanwhile, a Manchester-based creative agency that’s already attracting some huge clients. James invited me over to their office in Salford’s MediaCity […]
My hands are sore as hell. And j’ai mal aux mains. But meanwhile, there’s a certain section of the copywriting industry that will have you believe there is some big secret to becoming a more successful copywriter. If they could share it with you (which will coincidentally require you to give them a nice chunk […]
The chance to actually get together with me and Nick and your fellow copywriters is a big deal. I know everyone says everything is a big deal these days, but really…the chance to hang out with people who are not only like-minded but connected too…it can make a real difference to your career…in all manner […]
It’s a bold statement. But in this masterclass, I want to explain why I think copywriters must DIE. Yup. Sounds worrying. But in fact, you’ll see that this simple way of thinking will help you improve any piece of copy you write. It’s a very simple idea, but if you apply this to anything you’re […]