Well. What a week of interviews. And to top it off, we thought it was only right that Nick and I share our single biggest takeaways from working with Agora over the years. The fact is, though this week has been a deep dive into financial copywriting and specifically, the Agora-verse, I believe ANY copywriter […]
I think there are two sides to client management. There’s the business side, where you’re looking to develop a good, professional relationship that keeps the client coming back to give you more jobs… But there’s also the creative side, where it pays to develop a relationship that means the client trusts you to write the […]
Abi Malins is a freelance copywriter and the copy brains behind a non-profit in the Netherlands called Project Fearless. Her story as a freelancer is a great one and shows how pitching for things you’re passionate about can end up paying you dividends, both on a financial and personal level. But in our interview, we […]
Last week, I sat down with Bill Bonner to talk about copywriting. If you know who Bill is, and the impact he’s had on the direct response copywriting world over the past 50 odd years… …you’re probably already excited to hear what he has to say. If you aren’t familiar – here’s the quick backstory. […]
The best copywriters don’t shout about their accomplishments from the rooftops. They rarely speak at public events. And they basically keep themselves to themselves – because they’re busy actually writing copy, and getting paid well to do it. Our guest in PART TWO of our deep dive into the Agora copywriting style is one such […]
Today, Nick Laight is the founder of his own successful information business, Canonbury Publishing. But once upon a time, Nick was the first copywriter to be employed by Agora in the UK. He was mentored by Bill and Mark and went on to found the first Agora copywriting team in the UK, starting a chain […]
Pitching. It isn’t easy. And after being rejected and ignored countless times, it can sometimes feel like there’s something wrong with you. The good news is, it’s probably not you. It’s your pitch. It’s not working. Even better news is, there are ways you can improve your pitch to make sure publishers and agencies take […]
We’re talking red flags. Things we’ve seen copywriters do that are 100% sure to annoy potential employers, upset copy chiefs and generally get you sneered at by all and sundry. There are five main ones. And in this latest episode of the podcast, we walk through them, revealing the things copywriters do (especially junior copywriters) […]
In the direct response world, Mark Ford is a certified legend. He also happens to be a good friend of The Fix and is one of my first mentors, having taught me a lot of what I know about copywriting. We thought it was about time we got him on the show. But as there […]
Fix Accelerator member Laura Kennedy got in touch with an idea. We like ideas here at The Fix and were all ears. Laura explained she loved listening to other copywriters talk about how they got into the industry and what their day-to-day lives are like as working writers. She wondered if it would be cool […]