The best copywriters don’t shout about their accomplishments from the rooftops.

They rarely speak at public events.

And they basically keep themselves to themselves – because they’re busy actually writing copy, and getting paid well to do it.

Our guest in PART TWO of our deep dive into the Agora copywriting style is one such writer.

He’s one of the best copywriters I know. 

In fact, his work is a “point of reference” for me in my own writing on a regular basis.

He’s be part of the Agora world for twenty years and had winning promotions run on three continents. 

But I’m going to bet you’ve never heard of him before.

That’s why we invited Simon Munton down to London last week to talk copy, copywriting and all things besides (including a tangent on writing copy for “The Armani of the tyre world”).

Best,
Nick

P.S. If you want to grab one of the last spaces on the Financial Copywriting Bootcamp we’re running in March, go here.

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here: http://thefixaccelerator.co.uk/

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

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