During today’s live session, I reviewed two pieces of copy that we’ve had sent in by Fix Accelerator members, Robbie Handy and Jae Choi. But as Robbie and Jae couldn’t make the call, I recorded the reviews to share here.

Both pieces of copy have a lot of good stuff in them, but they both also gave me a platform to talk about something we don’t often cover in our reviews—how your copy appears on the page.

That might sound weird. We talk so much about ideas—talking about font sizes and margins might seem beside the point. But as you’ll hopefully see here, when you put some small ‘technical’ restrictions on your copy, it actually helps you to focus and concentrate on all the other (arguably more important) stuff.

By seeing how limited you are on space, you realise how important it is that you focus on making your idea as strong as it can be.

I hope you find my rambling useful and it gives you some takeaways you can use in improving your own copy.

All questions, thoughts, and feelings are welcome in the comments below.

Best,
Glenn