One of your fellow Fixers – Julia C – is looking to get into the health niche and wrote a piece of copy to test her health copy muscle.

She sent it over to us to review, and she’s kindly agreed to us share the review with everyone else too.

I think it’s a great start, with a pretty clear idea, some good story work, and some good attempts at relating to the reader.

But there are a few areas where I think it could be improved too, and in this quick copy review, I explain what they are and how you can go about rethinking this headline and lead by ‘reframing questions’ and ‘committing to a connection’.

I hope you find it useful.

Cheers,

Glenn