He’s the author of the excellent Copywriting Is…, a freelance copywriter himself, and a lecturer on the Creative Advertising degree at the University of Lincoln. Who is he? He’s Andrew Boulton.

As well as being all of those things I just said, he’s also a very nice and very smart chap, so it was a pleasure to spend the day with him (and his colleague Gyles Lingwood—coming soon) at the University of Lincoln, talking copy and doing copy reviews with the students.

In this latest episode of our Industry Insight series, we talk about teaching creativity, we discuss the importance of getting feedback on your work, and we review a piece of copy sent in by fellow fixer, Annabelle.

We thoroughly hope you enjoy the episode, and would love to hear your biggest takeaway in the comments below.

Best,
Glenn

P.S. If you’d like to check out his book, which we fail to mention in the entire episode, you can find it on Amazon here: https://amzn.to/3Gy7Efo