Our special guest this time around doesn’t need much of an introduction. US copywriter and founder of VeryGoodCopy.com, Eddie Shleyner is a much-loved and greatly respected name in the industry.

In this special extended interview (for Fix Accelerator members only), as well as reviewing a piece of copy for fellow Fixer Matt Hall, we quiz Eddie on how he got into copywriting, how he developed his style, and a whole bunch of other random stuff (as you’d expect from us).

It’s a great chat and Nick and I loved having Eddie on the show, who, apart from being a very clever copywriter, is also just a bloody nice guy. He’s also a member of The Fix Accelerator, so be sure to comment below and tell us what your biggest takeaway from the show was.

Best,
Glenn

P.S. For Matt (and anyone who likes interesting podcasts), the one I don’t refer to in this episode is called Dead Eyes. Ruth says it’s great.

P.P.S. If for some strange reason, you’ve not come across Eddie before or aren’t signed up to his email, you can get involved at https://www.verygoodcopy.com/