12.08.2024
Industry Insight #19: Kelly Brown on writing financial copy and working for Stansberry
I’m in Mark Ford’s private bar in Delray Beach. Mark’s son, Mike Ford (a great copywriter, who I’m hanging out with), introduces me to another new copywriter who’s just joined Stansberry, one of the most successful financial publishers in the US.
She’s called Kelly Brown.
Flash forward a few years and Kelly is now the Copy Chief at Stansberry.
Boom, as they say.
She heads up the team there and is absolutely smashing it. I don’t say smashing it very often. But this is Stansberry—home to copywriter extraordinaire, and one of Kelly’s mentors, Mike Palmer.
Needless to say, it’s an honour to have Kelly on the show and to be able to share some of her insight with you…
And potentially set you up with a job at Stansberry!
Yup. As you’ll discover Kelly, is looking for copywriters to join her team and it makes for a great opportunity. I’d say “life-changing” if I actually said things like that.
We discuss the opportunity in the episode (and in this extended version—just for Fix Accelerator members—she shares some insider tips too).
Otherwise, you can find details about the Stansberry Copy Camp she’s organising here: https://stansberrycopyjob.com/
And in the attachments, you’ll find the Idea Generation Checklist we mention in the episode too, which is very rarely shared outside of Stansberry.
All in all, this is a big old dose of some damn good copywriting insight and opportunity, so we hope you enjoy it.
Questions. Comments. Takeaway. Share them in the comments below.
Best,
Glenn