Do you like ice cream?

Kerry Thorpe does. Which is good, because she happens to be the Head of Communications at ice cream giant Ben & Jerry’s.

Yes, the Ben & Jerry’s.

Pretty nice gig, right?

And, as you can imagine, it was a real pleasure to jump on a call with her to gain some true industry insight into how copywriting and marketing work at a company like Ben & Jerry’s.

It’s a great chat and I hope you’ll find it really interesting.

Indeed, let me know if you enjoy it in the comments.

Best,
Glenn