Jo Watson effectively “complained” her way into copywriting. As origin stories go, it’s one I’ve not heard before — but I like it.

Since she stumbled into this crazy world of words, she’s gone from strength to strength, developing a loyal following and developing her own coaching business, as well as writing for clients.

It was a pleasure to catch up with her and learn more about her story and get yet another take on this strange career we call copywriting.

I hope you find the episode useful and have as much fun watching it as Jo and I did recording it.

Best,
Glenn