In this latest episode in our Industry Insight series, we’re looking at copy from the other side of the fence…

From the viewpoint of the marketer.

It’s all well and good spending all our time on the words, but if we don’t understand what happens to those words once we’ve spewed them from our creative minds… we’re missing a huge piece of the puzzle.

So, to explore the world of marketing in the world of financial publishing, we got one of the most successful chaps in the industry… Chris Witmer, the Chief Marketing Officer over at The Oxford Club, an imprint of Agora.

You can listen to the episode here in Patreon, or you can watch the episode here.

This is actually a kind of follow-up episode to the interview we did with Dave Baumann, the Copy Chief at The Oxford Club.

If you’ve not seen that episode yet, we go into the creation of the copy itself.

You can watch or listen to that here.

Together, these two episodes give a great overview of how a direct response long-copy sales promotion works.

We hope you find it useful, and we’d love to hear any takeaways you have or any questions you might have. Get busy in the comments if you have either.

Best,
Glenn