Vikki Ross.

Generally considered the Queen of Copywriting in the UK.

She’s been Head of Copy for The Body Shop, Hotels.com, and Sky. Today she helps household name brands find their voice (brands we all use every day). And she is also one of the nicest people you’ll ever meet.

Bottom line is: she loves copy.

So, it was lovely to be able to sit down with her (at the headquarters of Havas) to talk about branding and why it’s not such a dirty word.

Whatever kind of copy you write, I think you’ll find something interesting in what Vikki has to say.

And please do share your thoughts, comments, and questions below. I’d love to hear your takeaways from this.

Best,

Glenn