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12.08.2024

Masteclass #11: Email Copy 101: A brief overview of how to write compelling email marketing copy

Emails. Emails. Emails.

Let’s face it…there are too many of them!

We all get overwhelmed by them at some point. And that’s even the ones we sign-up to receive.

So, as copywriters, it’s out duty to make sure we write good email copy that doesn’t add to the noise.

And of course, writing good email copy will help make more sales. And if your copy helps to make more sales, you’re likely to get more gigs.

Hurrah!

But of course, there is loads of stuff we can cover when it comes to writing good email copy—and over time we’ll aim to cover it all.

To kick us off, in this 101 starter, Nick explores some of the fundamentals to get everyone on the same page.

We hope you find it useful—and with this subject make sure you ask questions in the comments as it will help me and Nick expand on the specific issues you have with writing email copy.

Best,
Glenn

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