Every little helps. A Mars a day. The best a man can get. They’re all pretty memorable straplines. What is a strapline? Basically, it’s a little line of copy that sums up what you’re offering your prospect in just a few words.

They’re not easy to write, yet many clients—especially in the in-direct advertising world—ask copywriters to come up with them as if it was as easy as writing a shopping list for fish fingers, chips, and peas.

Indeed, Fix Accelerator member, Jamie Ryder, asked if we could do a masterclass on the subject of writing straplines and that’s exactly what we have here. It does what it says on the tin, so to speak!

I get asked to write this kind of copy a lot, especially by brands, and I thought the best way of approaching the masterclass would be to go through my process for coming up with various straplines you can pitch to a client.

Don‘t get me wrong, it’s not the only way to do it, but if you give this process a go, I’m pretty confident you’ll end up with a good few lines that would satisfy your client. It works for me.

As always, let me know your thoughts in the comments below and if you have any questions about the process, add them in there too and I’ll answer them.

Best,
Glenn