Research. Research. Research.

The longer you write copy, the more you come to understand that it all comes down to research.

Really.

There’s nothing else to it.

A few words here and there. A nice turn of phrase. Some full stops, and a comma.

Yup. Writing is easy.

OK. Maybe not. Maybe there is a lot to the writing part too. But believe me when I say the sooner you get your research game on point… the sooner you’ll level up as a copywriter and really start bringing in the big bucks.

Hmm. That sounds a little 10X. It’s true. But still.

I guess the more philosophical way to put it is that you’ll also start writing more interesting copy that really gets to the heart of what you’re selling and connects with the customer on a much deeper level too.

So, research—it’s important. OK?

And it’s why Nick starts the ball rolling in this latest masterclass.

We hope you find it useful—let us know in the comments if you do.

Best,
Glenn