You’ve pretty much convinced a person to take action, but for some reason, they’re hesitating…

Enter the PS.

Yes. It’s that little bit of ‘wonder copy’ that takes the reader by the hand, puts an arm around their shoulder, and says: It’s OK, you can and should do it.

Yet so many people waste their PS. They just add some hype-waffle. Drop in some desperate plea. Or they use the same copy over and over each time.

It’s a shame. A great shame.

But I’m here to help put an end to bad PSs with a quick masterclass entirely dedicated to the humble ‘bit at the end’.

This is niche, niche stuff — for real hardcore copywriters — but I hope you find it useful and it gives you some ideas to “10x” your PSs in the future.

Indeed, let me know in the comments if you get some takeaways from this, and be sure to share good examples of PSs you’ve seen out there in the wild.

Best,
Glenn