WATCH THE MASTERCLASS ONLINE HERE. 

Fellow Fixer,

As Nick and I have both said on many occasions… we hate “copywriting systems” and don’t like how prescriptive they can be.

The Four Ps comes damn close to being one of those systems, but like everything that informs our copywriting, it’s much looser.

For a start, it’s much less prescriptive. It shifts depending on the piece of copy you’re working on. And there are no hard and fast rules where the Four Ps are concerned.

But I would personally say it was one of the most helpful frameworks for me when I was learning to write copy nearly twenty years ago and I still think in these terms today.

In this first part of a special series on The Four Ps, Nick and I introduce what the Four Ps are and why we think they’re worth knowing.

We hope you find this introduction useful and if you have any questions you’d like us to answer in the series, comment below.

Best,
Glenn