You’re teetering on the edge of a cliff…

Behind you, Nick O’Connor is on his knees, pleading.

“Let me tell you about the first of the four Ps,” he begs.

You look out to sea, the vast nothingness that lies beyond. You feel tired. You find Nick’s presence a little creepy.

But you would like to learn more about painting pictures in copy. And you know from the first part of this series that the Four Ps is an incredibly helpful concept for copywriters.

You turn away from the sea.

You look down at Nick.

There’s a tear in his eye.

“Go on, then,” you say.

“Thank you,” he whispers, barely audible.

And here it is, the second part in our masterclass series on the Four Ps. This time, Nick does indeed dig into pictures, why they’re so important, and how you should use them in your copy.

We hope you find the installment useful and would love to hear your biggest takeaway in the comments below.

Also, if you have any questions, ask them in the comments here too and we’ll cover them in the debrief installment at the end of the series.

WATCH THE VIDEO VERSION HERE.

Best,
Glenn