Almost every piece of copy has a promise in it of some kind.

Some are explicit. Some are implicit.

Some are direct, others indirect.

Some are conditional.

There’s a lot more nuance to making promises in copy than many would think.

In this third part of our series of masterclasses on The Four Ps, I begin to unpack some of the subtleties and discuss how ‘promise’ fits into the formula.

We hope you find it useful.

Best,
Glenn

P.S. You can find the video version of this masterclass here:

WATCH THE MASTERCLASS.