You’ve made a promise to the reader.

You’ve painted a picture for the reader.

You’ve offered the reader proof as to why they should take action.

Now you have to push them to take that action.

And so, we come to the fourth ‘P’ in our masterclass series on The Four Ps, in which I explain why you shouldn’t just push people at the end, and reveal my five “rules of thumb” for writing good CTAs.

I hope you find it useful.

And, if you have any questions you’d like us to answer in the sixth debrief installment, ask them in the comments here and we’ll make sure they get covered.

Best
Glenn

P.S. I’ve recorded this masterclass in such a way that you can listen to it, but if you’d like to watch it, you can find the video version right here.