Biscuits.

Ham.

Rudy Giuliani’s backpack.

Is this any way to start a piece of content — with pure nonsense?

It’s not advisable and should only be attempted by a professional like myself.

Much wiser ways to open email newsletters and pieces of editorial content are discussed in the latest masterclass we’ve got for you, imaginatively titled: Ten engaging ways to write openings for email newsletters and editorial content.

What do I cover in said masterclass?

Well, the clue, my beautiful and cunning friend, is, as I know you have devised already, in the title.

Or is it?

Are there in fact ELEVEN ways?

You’ll have to listen to find out.

Or, if you’d prefer to watch the episode and my startling and wonderful face, you can do so by clicking right here.

Best,
Glenn