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12.08.2024

Masterclass #23: Everything you’re being told about copy is wrong: the power of a persuasive hook

Nick’s talk at Fix Fest 2 was a barnstormer.

It was a bit about AI, but not really.

In reality, it was about hooks… about getting people’s attention in new, exciting, and effective ways.

If you missed it, or if you forgot to take notes because you spent so much of the talk starting at Nick’s attractive ankles… there’s good news.

We’ve recorded it as a masterclass, which you can now consume at your leisure, without being distracted by his leg-to-foot joint japery.

This is likely one you’ll want to watch so you can see Nick’s prompts.

You can watch it here.

As ever, if you find the masterclass useful, please do give it a like and leave a pleasant comment below as it’s great to hear your feedback.

Best,
Glenn

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