Our special masterclass mini-series on the Four Us continues with a session on urgency.

In it, I share the one thing you should do before anything else when it comes to figuring out how to add urgency to your copy. And then I give five urgency add-ons that you can use to ‘borrow’ some urgency if you’re struggling.

I hope you find it useful. Indeed, be sure to share your biggest takeaway in the comments below.

Nick will be back in part five talking about the final of the Fours Us – uniqueness. And then we’ll finish the series with a special debrief, offering some bonus material to give you an added edge.

Best,
Glenn