What makes something unique? And why is being unique a good thing? In part five of our masterclass mini-series on the Four Us, these are exactly the issues Nick explores.

Be warned. He will advise you to become a word magpie and we can’t be held responsible for anything that happens in your copywriting career after that.

We’ll be back soon with the final part of this series in which we’ll consider all we’ve covered and offer some additional advice on how to get the most out of the Four Us.

Until then, enjoy this latest installment, and be sure to share your biggest takeaway for everyone in the comments below.

Best,
Glenn