And here we come to an end. At least as far as the Four Us are concerned. It’s been a blast, and as we discuss in this final part, we hope our mini masterclass series has been illuminating.

What we’ve covered here is a concept that has made us the copywriters we are today. That’s not hyperbole. That’s just the way it is. And we do believe that if you take on board these ideas, you’ll be a stronger copywriter.

Do you agree? We hope so. And we hope you’ve found these six episodes useful. Indeed, please comment below with your thoughts and your biggest takeaways. 

And share your questions too: if there’s something about the Four Us we haven’t covered, raise it in the comments and we’ll follow up. Otherwise, next up is the Four Ps, which will hopefully give you a whole different approach to structuring every piece of copy you write.

Best,
Glenn