Skip to main content
 

12.08.2024

The Fix #65: Mistakes most writers make when it comes to email lift copy with Copy Chief Joshua Lee Henry

Hot on the heels of a great episode with Oxford Club Copy Chief, David Baumann…

We’ve got ANOTHER very special episode of The Fix for you…

With ANOTHER Copy Chief.

We are good to you.

This time it’s Joshua Lee Henry, who’s the Copy Chief at an imprint of US financial publisher, Banyan Hill.

Rather brilliantly — and by pure chance — the piece of copy we review is an email lift note a copywriter sent in which they wrote for a sales promotion Joshua actually worked on.

So, you get to hear what the Copy Chief who would have received this copy on spec actually thinks, and what he would usually look for when copywriters are looking to get a gig with him.

You can watch the episode on YouTube here.

Or you can now listen to the podcast version here on Patreon or connect it with your account on Spotify.

Best,
Glenn

SHOW NOTES

FIND OUT MORE ABOUT JOSHUA’S WORLD OF FINANCIAL COPYWRITING PROGRAMME HERE: https://coaching.copychief.com/wofc-c 

GET FIX FEST TICKETS HERE: https://thefixfest.com/ 

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here: http://thefixaccelerator.co.uk/ 

****************

The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

****************

#copywriters #copywriting #copywriter #copywritersunite #marketing #advertising #businessowners #thefix #glennfisher #nickoconnor #longcopy #directresponse

Back to all posts