WATCH THE EPISODE ON YOUTUBE HERE. 

When I see injustice in the world, it makes me feel angry, frustrated, sad.

When I see the number 12,838, it makes me feel nothing.

Even if you put a pound or dollar sign in front of it, I still don’t feel much.

Yet so much copy in the world relies on numbers…shoving them right up there, front and centre, in the hope that the reader miraculously wakes up not with the emotional connections of a regular human, but with the attraction to numbers of a troubled maths genius.

Last time I checked, troubled maths geniuses represent a very small market that we don’t spend too much time selling to.

Regular humans meanwhile, who don’t have much of an emotional connection…

Well, those are the folks we’re copywriting at.

This is the main topic of discussion in this latest episode of The Fix that me and Nick recorded while in London this week sorting last-minute stuff out for Fix Fest.

Best,
Glenn

SHOW NOTES

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

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