No doubt in this world of tired businesses and even more tired (and often fraudulent) consultants, you’ve come across the concept of a vision statement.

A statement, usually compiled by committee, that describes the “vision” of the company.

Here’s the truth though…

Vision statements suck.

Why?

Well, we explain exactly why, and what you can do to solve a vision statement problem in this latest episode of The Fix.

We hope you enjoy it, and would love to hear your thoughts in the comments below.

Best,
Glenn

P.S. If you prefer to watch the episode, you can find the video version on YouTube here.

SHOW NOTES

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here: http://thefixaccelerator.co.uk/

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

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