A reader sent in a piece of email lift copy to review and it turns out it’s for a promotion Nick wrote.

What’s interesting though, is that the promotion didn’t work.

Nick’s open about that and it leads to a great discussion about why some ideas don’t work, how that influences the email copy itself, and how you can write spec email copy in a different, more attention-grabbing way.

I think it all makes for a great episode, and I hope you enjoy listening.

Or, if you prefer to watch, you can find the video version here.

Best,
Glenn

SHOW NOTES

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here: http://thefixaccelerator.co.uk/

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here: https://thefixcopywriting.com/

And if you find this episode useful, be sure to share it with the hashtag #thefix

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