Nick and I both learned our trade in the world of direct-response copy.

Specifically, in the financial niche.

And despite all the copy we write for other niches, and the various projects we have together, we both still write financial promotions.

Why?

Well, one reason is it pays well. But there’s actually more to it than that.

Ahead of our first in-person financial copywriting bootcamp, we took some time in this episode to discuss why financial copywriting does pay more and other lessons any copywriter (no matter your niche) can learn from this strange world.

We hope you find it useful.

Best,
Glenn

P.S. If you prefer to watch the episode and see what Nick looks like when he says the word ‘cohort’, then you can click this link here.