When it comes to writing email copy…

A lot of copywriters often shoot themselves in the foot in the very first line.

Forget what wonder follows…

If you confuse your reader and try to shove too many ideas in their head from the start, they’re not going to read on.

Worse, they’ll get angry, call your parents and tell them you’ve been a very naughty copywriter.

And hey…

No copywriter wants that.

In this episode of The Fix, we delve (DELVE) into the problem and offer some advice for how to avoid it and get your reader to read on.

Best,

Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.

And if you find this episode useful, be sure to share it with the hashtag #thefix

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