In this incredibly “deep cut” Nick walks through two of his promotions and explains how he structured them, discussing high-level concepts of “deeper truth” and credibility. As this is a recording of a live call with Academy students, it’s a little rougher than usual episodes, but the ideas are enormously insightful and worth spending some […]
Ah… tone of voice. Some copywriters define their existence as “Tone of Voice Experts,” and fair play to them. My feelings — towards what’s commonly known as “TOV” — are more complicated. But, there is no doubt, especially when you’re working in the agency world, or with big business, you’re going to either a) be tasked with creating […]
Stand back. Things might be about to get a little scary. How come? We’re talking politics. Noooooo. Starmer… Sunak… even Farage haunts this often expletive-filled episode. But the truth is, we’re not really talking about the politics here… we’re talking about the copy. Specifically, the copy used in election campaigning to try to get you […]
So you’ve made the sale. Your words of wonder persuaded someone to part with their hard-earned cash and invest in the product or service you’re selling. Well done. But what now? Copywriting done? I don’t think so. We’ll ignore upsells and cross-sells and all that kind of jazz for now… not because we’re being lazy, […]
Nick didn’t buy a candle. That’s the alternative headline to this episode of The Fix. What on earth am I talking about? Well, you’ll have to listen to find out. The good news is that by listening, you’ll also learn how to make more money as a copywriter, how to better impress your clients, and […]
We did a live interactive session about AI with questions from the audience and all that jazz. It was great. Was it because we had an agenda and we generally stuck to it like some kind of professional, advice-giving outfit? Possibly. Either way, hopefully, you made it for the live, but if not, you can […]
A lot of copywriters will hear the dread letters “AI” and think ugh. Maybe you’re one of them. You see all this talk of it… all the scaremongering… all the bandwagon jumpers… the AI bros (a close cousin of the copy bro)… and all the technical terms and acronyms and think… No – not for me. […]
Why should you come to FIx Fest 2? Well, there are countless reasons, but in this latest episode of The Fix, Nick and I share five reasonably good ones. They include: The possibility of discussions about Johnny Marr… Being weird without anyone batting an eyelid… And the chance to hear…. no… EXPERIENCE Nick’s ground-breaking, era-defining […]
“I needed some money so I thought I’d go on the Weakest Link.” As far as money-making ideas go, it’s one of the most insane I’ve ever heard. But, once upon a time, this was the plan Lucy hatched, applying for the show — and various others — to try and raise a bit of […]
A confusion of copywriters takes to the stage. They line up next to each other, nervous, excited, intrigued. A mic is passed and each copywriter reads aloud a single line of copy they’ve written. Together, the lines form a poem: Pretty cool, right? In there you have lines by Andrew Boulton, Alex Myatt, Kim Krause […]