A lot of copywriters will hear the dread letters “AI” and think ugh.

Maybe you’re one of them.

You see all this talk of it… all the scaremongering… all the bandwagon jumpers… the AI bros (a close cousin of the copy bro)… and all the technical terms and acronyms and think…

No – not for me.

And hey, we get it.

Personally, as someone who’s been through one too many iterations of social media (I’m old enough to remember Friendster, let alone Myspace), this whole AI “revolution” can feel a bit like another step on the path to technological overwhelm.

It’s one of the reasons we chose to make it the theme of this year’s Fix Fest — so that we can bring you some sensible insight into what AI really means for the copywriting industry and for you as a copywriter.

As part of that, before the event itself, I wanted to follow up on our chats with John Forde and Natalie Moores by speaking with another of the folks who’ll be joining us on the day: the brilliant Heather Murray.

As you’ll learn, Heather is NOT a “techie” person, but she’s embracing AI in a big way and believes even the least techie person in the world can still get a lot out of it.

It’s a great introduction to Heather and, if you’re anything like me, you’ll be excited to see her share more on the subject at Fix Fest 2.

Indeed, if you haven’t got your ticket yet: get one here.

Best,
Glenn

SHOW NOTES

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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