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12.08.2024

The Fix #108: The secret to shifting your copywriting mindset post-sale

So you’ve made the sale.

Your words of wonder persuaded someone to part with their hard-earned cash and invest in the product or service you’re selling.

Well done.

But what now?

Copywriting done?

I don’t think so.

We’ll ignore upsells and cross-sells and all that kind of jazz for now… not because we’re being lazy, but because one follower of The Fix sent in a welcome email they’d written for review.

So, in this latest episode of The Fix podcast, Nick and I discuss what kind of vibe you should be going for when you’re welcoming a new customer to your world.

Enjoy.

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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