Stand back.

Things might be about to get a little scary.

How come?

We’re talking politics.

Noooooo.

Starmer… Sunak… even Farage haunts this often expletive-filled episode.

But the truth is, we’re not really talking about the politics here… we’re talking about the copy. Specifically, the copy used in election campaigning to try to get you to take action and vote for one party or another.

Mostly, it’s crap — and we explain why.

And we even explain what copywriters can learn from controversial old Nigel.

So, grab a bag of politically balanced potato chips and enjoy the show…

Best,
Glenn

SHOW NOTES

WATCH ON YOUTUBE: If you’d prefer to watch the episode and see how our faces move as the words spill from our mouths, you can find us on YouTube here.

GET MORE FROM US: We also run The Fix Accelerator, which grants you access to a private network of some of the best copywriters in the world, and more. Get the full details here.

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The Fix is a weekly-ish show from copywriting experts Glenn Fisher and Nick O’Connor. In each episode, they break down and review real pieces of copy that are sent in from viewers and suggest how to fix and improve them.

To submit your own work-in-progress copy, make sure you don’t miss out on an episode, and receive all the bonus material that Nick and Glenn send subscribers to The Fix, you can get your name down for The Fix newsletter here.  And if you find this episode useful, be sure to share it with the hashtag #thefix

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