Try to sell an easter egg in October and you’re going to have a problem. But does timing influence sales in a broader way? And if so, should you be considering the timing of things when looking for new clients? This is something we discuss in this latest episode of the podcast before we dig […]
Nicola and Lewis are both successful freelance copywriters. They’re both good at lifting weights. And they’re both lovely people and incredibly supportive of what Nick and I do here at The Fix. So, it’s a pleasure to have them both chatting to each other on the latest Accelerator Fix-up. We hope you enjoy listening and […]
With Nick in London on business this week, I called in a very special guest from New York… Mark Pollard. Mark is someone I’ve wanted to speak to for a while. He’s a strategist who has very smart way of looking at the challenges we face in the advertising industry. Indeed, as well as finding […]
Nick and I both learned our trade in the world of direct-response copy. Specifically, in the financial niche. And despite all the copy we write for other niches, and the various projects we have together, we both still write financial promotions. Why? Well, one reason is it pays well. But there’s actually more to it […]
We’re bound to upset some folks here. It’s not our intention. We’re all adults. But still, people do seem to get upset when you offer gentle suggestions about how copy can be stronger. That said, we do like to push things and don’t mind too much about annoying people. So, in the spirit of creating […]
Financial copywriting is a copywriting niche that’s been very effective for both me and Nick. And we know it’s an area a lot of copywriters want to get into. It’s why we’re holding our first Financial Copywriting Bootcamp in London next March and it’s why Nick has put together a masterclass on the subject here. […]
You’ve made a promise to the reader. You’ve painted a picture for the reader. You’ve offered the reader proof as to why they should take action. Now you have to push them to take that action. And so, we come to the fourth ‘P’ in our masterclass series on The Four Ps, in which I […]
Bad clients. Those people who push you to the edge, have you screaming at your computer screen, and complaining to your partner long after your partner stopped listening. But hold on… Are there really such things as bad clients? Are bad clients just good clients who’ve lost their way? Maybe? We explore this very idea […]
A reader sent in a piece of email lift copy to review and it turns out it’s for a promotion Nick wrote. What’s interesting though, is that the promotion didn’t work. Nick’s open about that and it leads to a great discussion about why some ideas don’t work, how that influences the email copy itself, […]
There’s a perfume advert I love that stars Natalie Portman. I love it because it’s nonsense. I mention it because one element of its nonsense is that at some point in a series of meaningless moments of Natalie Portman frolicking, she shouts: “Prove it!” In this fourth installment of our masterclass series on the Four […]